Before I knew what marketing really is, I used to assume that one becomes a marketer automatically if he manages to sell of something. I also used to think that a professional marketer is probably someone who has studied marketing to some level or someone who sells things while in a suit. I was wrong, of course, because marketing is a lot more than that. If you want to become a marketer someday, I am certain you know what it entails – all the basic requirements, salary ranges, demand in the market and every other essential detail. To add to what you already know, here are 3 things you ought to know about marketing that books probably won’t teach you.
1. Visitors aren’t necessarily customers
Unless you are promoting a site that seeks to increase visitors – either to popularize a name or brand or make money advertising, then you shouldn’t consider visitors customers. Eyeballs do not pay the bills, people coming to look around and leave are not as good as those who come and actually spend some money on your products. Know the difference between visitors and customers and know how to attract whichever category you want.
2. Selling something to someone who already wants it is easier
This goes without saying – most people search for something they already want. In many cases, potential buyers already want something; it only takes a little convincing to push them over the edge. As a marketer, you will mostly be responsible for offering brilliant compelling reasons why they should buy from you or your client. Marketing is a broad field that involves the understanding of human psychology – this comes in handy in such situations.
3. It’s great to specialize, but integration is necessary
If you are in digital marketing, you can specialize in one element or field but if history is anything to go by, your effectiveness and capability to make a career out of digital and online marketing is dependent on how you embrace and seek new emerging trends in marketing. An integrated marketing suite, not a standalone approach, is the way to go.